The Influence of Trust and Ease of Using Paylater on Impluse Buying in Users E-Commerce
Abstract
The purpose of this study is to explore the influence of trust and ease of using Paylater on impulse buying tendencies of e-commerce users. This study uses quantitative methods based on a questionnaire obtained from 100 respondents using a Likert scale. This research data was calculated using SPSS through validity & reliability test, normality test, multicollinearity test, heteroscedasticity test, simple linear regression analysis, partial t test, simultaneous f test, & coefficient of determination test. The results of this study show that the ease of use of Paylater has a significant positive effect on impluse buying, while trust in Paylater is not proven to have a significant effect on impluse buying. However, the finding of no significant effect of trust in the use of Paylater on impluse buying contradictsprevious research (Verhagen et al, 2011). This difference may be due to different research contexts or other factors that influence consumer trust in Paylater. The conclusion of this study is that the findings of this study add new insights in studying what factors influence impulse buying in the context of e-commerce, especially related to the use of Paylater.
Downloads
References
Albright et al. (2020). Interpreting regression output: A guide for health services researchers. AThe Health Care Manager, 39(2), 71-. https://doi.org/10.1097/HCM.0000000000000291.
Ali et al. (2022). An Integrated Model of Trust and Technology Acceptance for Mobile Payments in an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research, 17(1), 224. https://doi.org/10.3390/jtaer17010014.
Andista et al. (2021). Pengaruh Persepsi Kemudahan Penggunaan dan Risiko Terhadap Minat Pengguna Dalam Penggunaan Finansial Teknologi Pinjaman Online. In Prosiding Industrial Research Workshop and National Seminar, (Vol. 12,.
Bhandari et al. (2022). Normality test and its applications: A review on statistical normality tests. International Journal of Applied Science and Computing, 4(2), 19–2. https://doi.org/10.31098/ijumash.v4i2.678.
Chakravorti et al. (2022). The Evolving Business Models in Retail Payments: A Perspective from the ECB’s Stratospheric Flights Survey. Journal of Payments Strategy & Systems, 16(4), 288. https://doi.org/10.5089/9781513589807.001.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed). Sage Publications.
Field, A. (2018). Discovering statistics using IBM SPSS statistics ((5th ed.)). Sage.
Goyal et al. (2021). Evaluasi Kinerja Model Regresi Menggunakan Koefisien Determinasi. International Journal of Scientific Research and Engineering Development, 4(2), 316-.
Islam et al. (2022). Factors affecting impulse buying behavior of consumers in e-commerce. Sustainability, 14(5), 277. https://doi.org/10.3390/su14052776.
Kabir et al. (2022). Assessing the effects of lean practices on supply chain performance: An empirical study on Bangladeshi manufacturing firms. Operations and Supply Chain Management: An International Journal., 15(1), 117. https://doi.org/10.31387/oscm0460314.
Laudon et al. (2017). E-commerce 2017: Business, technology, society ((13th ed.)). Pearson.
Matkar. (2022). Factors influencing the use of purposive sampling in qualitative research. Journal of Critical Reviews, 9(3), 93–9. http://dx.doi.org/10.31838/jcr.09.03.18.
Navarro et al. (2022). Validity and reliability in quantitative research: A practical approach. Frontiers in Psychology, 13, 937712. https://doi.org/10.3389/fpsyg.2022.937712.
Pallant. (2020). SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM SPSS ((7th ed.).). Open University Press..
Rahmawati et al. (2020). Pengaruh online website quality dan online customer review terhadap online impulse buying pada situs e-commerce. Jurnal Ilmiah Riset Manajemen, 9(7), 9(7), 118-. https://doi.org/10.35508/jrmb.v9i7.3222.
Rojon et al. (2021). Tackling the crisis of validation in psychology: A call for stakeholders to play their part. European Journal of Work and Organizational Psychology, 30(1), 1–1. https://doi.org/10.1080/1359432X.
Sari et al. (2021). Pengaruh penggunaan Paylater terhadap perilaku impulse buying pengguna e-commerce di Indonesia. Jurnal Riset Dan Bisnis Dan Investigasi, 7(1), 44–5.
Sheskin. (2020). Handbook of Parametric and Nonparametric Statistical Procedures ((6th ed.)). CRC Press.
Sinaga et al. (2022). Pengaruh Persepsi, Minat Beli dan Kepercayaan Terhadap Pembelian Produk Finansial pada Aplikasi Pinjaman Online di Kota Medan. Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1273.
Tabachnick and Fidell. (2014). Using Multivariate Statistics (6th ed.). Pearson. ((6th ed.).). Pearson.
Taber. (2018). The use of Cronbach’s alpha when developing and reporting research instruments in science education. Research in Science Education, 48(6), 1273-1296. (48(6), 127). https://doi.org/10.1007/s11165-016-9602-2.
Wu et al. (2022). Towards better linear regression for human microbiome data. Nature Methods, 19(1), 61-. https://doi.org/10.1038/s41592-021-01367-9.
Zakaria et al. (2022). Examining the Role of Consumer Trust in Mobile Payment Adoption Intention in the Context of Developing Country. International Journal of Academic Research in Business and Social Sciences, 12(1), 802. http://dx.doi.org/10.6007/IJARBSS/v12-i1/12466.
Zhang et al. (2020). Identifying factors influencing online impulse buying in social commerce. Industrial Management & Data Systems., 120(8), 14.
Copyright (c) 2024 Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat

This work is licensed under a Creative Commons Attribution 4.0 International License.